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Commission Junction provides marketers with advanced technology for developing and maximizing their online relationships on a pay-for-performance basis. With real-time tracking and reporting and advanced tools for managing multiple advertising relationships, publishers and advertisers can earn the most revenue possible.
HOW IT WORKS
Affiliate marketing (or pay-for-performance marketing) is where an advertiser pays for results rather than paying to reach a particular audience. A publisher advertises products or services offered by advertisers in exchange for commissions on leads or sales generated. The publisher displays ads, text links or products on their Web site, in email campaigns, or in search listings, and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a form or making a purchase on the advertiser's site.
To create a performance-based marketing program, an advertiser joins Commission Junction and places their ads in the interface, making them available for placement by a publisher. Each link is assigned a commission, such as a fixed amount per lead or a percentage of a resulting sale on the advertiser's Web site. Publishers, looking for links, apply to join the advertiser's program, and upon acceptance, select and place the advertiser's offers on their Web sites, in their email campaigns, or as part of search listings.
When a consumer clicks on a publisher's link, a cookie is set on the visitor's browser that identifies the advertiser, the publisher, and the specific link and payment rates. When the visitor makes an actual purchase online or fills out a form, that transaction is tracked and recorded by Commission Junction. Upon recording the transaction, Commission Junction handles all of the collection and processing required to ensure fair and timely commission payment for the publisher, and all of the administration and verification necessary to ensure qualified sales and leads for the advertiser.
Download printable Simple Facts PDF (82 Kb)
TECHNOLOGY
The key to the reliability and performance of our hosted solution is a highly integrated technology stack that allows the software and hardware platform to be managed as one in a proven architecture. The standard system architecture is robust, reliable and fully scalable. Commission Junction also performs extensive application and platform management, including software updates, network bandwidth, capacity and database management, performance monitoring, and network control.
Commission Junction has fully redundant, fault tolerant tracking and reporting systems to ensure maximum reliability and up-time. We utilize a combination of Sun and Intel servers running Oracle 9i, J2EE application servers, Linux and Solaris operating systems to manage a highly scalable tracking and reporting architecture capable of delivering, tracking and reporting over 50 billion ads per month.
PRODUCT OFFERINGS
Publishers, earn more revenue from your Web site, search and email marketing audience through performance-based advertising
Affiliate Marketing for Publishers
Advertisers, get more customers for your advertising dollars and increase your online reach and revenue.
Affiliate Marketing for Advertisers
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