eBay Case Study

eBay Uses CJ Vantage™ to Maximize Pay-for-Performance Relationships

eBay is not only one of the most popular shopping sites on the Internet, it is also one of the most successful companies in the world. eBay's millions of users buy and sell billions of dollars worth of merchandise from over 45,000 categories each year. To stay ahead of the competition, eBay continues to develop new services and features to enhance its users' experience and to grow its global community through strategic pay-for-performance advertising.

	"Over the years, we have gained a tremendous amount of comfort, trust and respect for the Commission Junction team, the service level they provide, and the underlying technology that they bring to the relationship." Dan Burkhart Director, eBay Internet Marketing

eBay chose Commission Junction as its pay-for-performance advertising solution because of its superior technology and services - including trusted third-party tracking, accurate and timely reporting and superior client management services. After joining in March 2001, eBay utilized Commission Junction to become one of the largest affiliate programs on the Web!

"Over the course of our four year partnership with Commission Junction, eBay's Affiliate program has proven to be an extremely valuable component of our overall marketing mix," said Dan Burkhart, Director, eBay Internet Marketing. "Commission Junction's partnership has become a natural extension of eBay's own internal demand generation function, and over the years, we have gained a tremendous amount of comfort, trust and respect for the Commission Junction team, the service level they provide, and the underlying technology that they bring to the relationship."

Thousands of publishers promote eBay through Web site advertising, natural and paid search marketing, and other innovative, Internet-based initiatives. eBay supports publisher efforts with its industry-leading tool-set and creative assets, personalized communications, and aggressive commission structure. In addition to hundreds of banners and rich-media creatives, eBay equips publishers with customizable and contextual tools that work seamlessly with the Commission Junction solution: tools include eBay's Editor Kit and the Flexible Destination Tool.

In addition to its affiliate tool-box, eBay publishes detailed and expert affiliate advice via its Best Practices program. These documents help publishers stay on the cutting edge of affiliate marketing while refining their current business models to achieve peak performance. All of these features make it easier for publishers to advertise specific eBay categories and products while increasing their publisher commissions. In fact, several of eBay's top affiliates have earned over $1,000,000 in a single month!

In 2002, eBay became a CJ Vantage client, providing the company with strategic account development and advanced functionality for optimizing its performance. The expert advice eBay receives through the CJ Vantage program enables eBay to optimize its strongest relationships, focus strategy with the company's business goals, and reach its full potential within the Commission Junction network.

Because of the success of its U.S. program, eBay has launched additional programs through Commission Junction including various international programs and an eBay Stores program.

"One of eBay's core tenets is to enable entrepreneurs to be more successful at what they do - through the power of Community, and good technology," says Burkhart. "Our partnership with Commission Junction nests perfectly with this philosophy, allowing us to work closely together as we grow to serve many new expanding markets worldwide."

To learn more about the eBay affiliate program, please visit: http://affiliates.ebay.com or email .

Download eBay case study PDF (91 Kb)

Listen to eBay online interview: Making Money with the eBay Affiliate Program
(scroll down to the 01/06/04 broadcast, Segment 1). This is an online audio interview with Jeff Ransdell, Account Development Manager at Commission Junction and Vaughan Smith, Senior Director Internet Marketing at eBay.