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Top Tier Publishers Gain Competitive Edge with Commission Junction's CJ Performer

CHICAGO – July 11, 2005 – ValueClick, Inc.'s (Nasdaq: VCLK) Commission Junction, a provider of advanced online performance-marketing solutions, announced today at AD:TECH Chicago (Booth #109) the launch of CJ Performer™, a solution to help high-performing publishers increase revenue through Commission Junction. CJ Performer reinforces Commission Junction's commitment to its publishers and recognizes the value of its top producers by providing them with additional tools and services to grow their businesses.

Publishers accepted into CJ Performer are designated a Commission Junction account manager who works with them to improve their program and to develop successful marketing relationships with advertisers in the Commission Junction network. Top-performing publishers also benefit from enhanced services such as expedited response times to technical inquiries, complimentary access to product catalog data and free customized reporting. CJ Performers will be clearly distinguished within an advertiser's program, making it easier for advertisers to identify and optimize relationships with publishers who have a competitive advantage within the Commission Junction Marketplace.

To support its CJ Performers, Commission Junction has expanded Publisher Development, the account team responsible for servicing publishers. Commission Junction will continue to enhance the CJ Performer solution to support the changing needs of its publishers in the future.

"CJ Performers all have proven track records for delivering results. CJ Performer is our way of recognizing and rewarding the value created by our top publishers and helping them to become even more successful," said Tom Vadnais, senior vice president, Commission Junction and Mediaplex. "By providing incentives for good performance, we encourage all of our advertisers and publishers to create high quality relationships to grow their businesses."

To be eligible for CJ Performer, publishers must have an established account with Commission Junction; have met minimum commission and advertiser relationship thresholds; and be willing to work with additional advertisers. All CJ Performer applicants are subject to approval by the Commission Junction Network Quality group, which reviews publishers' business practices for compliance with Commission Junction's Code of Conduct.

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units:

• ValueClick Media (media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct, ValueClick Search and Web Clients groups, ValueClick Media offers marketers a wide range of distribution methods, including Web-based advertising, co-registration, pay-per-click search, and a variety of email marketing options.
  
  ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading global provider of online comparison-shopping services.



• Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.



• Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.