Commission Junction University UK 2006 Agenda

	WEDNESDAY 12 JULY*
	8.15 - 9.00 Registration and breakfast Location: Ballroom Foyer 8.15 - 9:00 Develop a Solid Foundation in Affiliate Marketing Karianne Torstensen, Account Development Manager, Commission Junction UK Sallie Rance, Sr. Account Development Manager, Commission Junction UK Location: Grays Inn Staple Inn separate to main event Join other advertisers and publishers as we all learn the basics of building a successful affiliate marketing program. Commission Junction's own Karianne Torstensen and Sallie Rance will give the insider's view of a day-in-the-life of a program manager and provide insight into program analysis, optimisation and recruitment. After we've got you fired up about growing your program, we will provide a clear path to taking it to the next level by developing and managing a high-traffic and high-profit Web site.
	9.00 - 9.30 Welcome Carl White, Chief Operating Officer, ValueClick Europe Alison Guise, UK Country Manager, Commission Junction Location: Ballroom
	9.30 - 10.30 Keynote: The Good The Bad and the Ugly – Spotting Great Ideas Doug Richard Location: Ballroom How to spot and develop great ideas based on Doug Richard's extensive experience as an entrepreneur, technology visionary and creator of businesses both in the US and Europe.
	10.30 - 10.45 Break Location: Ballroom Foyer
	10.45 - 11.30 Making the Marriage Work for Advertisers & Publishers - Network Quality & Compliance Panel Ben Kopetti, Compliance Specialist, Commission Junction US Retail Publisher/Advertiser Finance Publisher/Advertiser Travel Publisher/Advertiser Location: Ballroom What is network quality? What are the thorny issues to address for both publishers and advertisers? Listen to Ben as he takes you through these topics in detail. Hear first-hand from advertisers in the finance, retail and travel sectors as they share their own experiences.
	11.30 - 12.15 Search Panel Debate Moderator Nigel Frith, Head of Search, ValueClick Travel Publisher Advertising Agency Gaming Publisher Search Publisher Search Agency Search Engine Location: Ballroom Search marketing has evolved beyond standard search engine listings. Increased advertiser demand and subsequent rising media costs in the search space have led to the emergence of alternatives including contextual marketing; comparison shopping engines; local search; blogs; social networks and pay-per-call; creating extremely targeted and often more cost-effective media options. Join these experts as they debate & explore the newest trends, most successful media types and right search options.
	12.15 - 1.30 Lunch Location: Ballroom Foyer
	1.30 - 2.30 The Individual Revolution Richard Duvall, CEO, Zopa Location: Ballroom Richard speaks on– the single-most important consumer trend of the next twenty years and how it will impact your marketing thinking and planning. The customer is in control and wants to be treated as an individual – marketing the new digital brands like eBay, iPods, Expedia, Betfair and Zopa. What is the impact of the diminishing mass market and the ever increasing impact of word of mouth with a liberal sprinkling of stories from Egg and Zopa.
	2.30 - 3.00 Using the Latest Technology to Increase ROI Client Showcases Short Introduction from Lisa Riolo Senior Vice President Business Development, Commission Junction USA Travel Advertiser Advertising Agency Affiliate Marketing Agency Location: Ballroom Performance marketing publishers are some of the most creative and able marketers on the internet today, but most could be doing more to broaden their reach and beef up bottom lines. Join leading technology affiliate innovators and learn how to open communication with advertisers and use of the latest online marketing trends – like blogging and RSS – can you help you reach your earning potential.
	3.00 - 3.15 Break Location: Ballroom Foyer
	3.15 - 4:45 Publisher Breakout Sessions (30 mins each) Location: Grays Inn Staple Inn What to do When You've Done it All Improving earnings Web Services Advertiser Breakout Sessions (30 mins each) Location: Ballroom What to do When You've Done it All Intensive Publisher Recruitment Developing Successful Publisher Relationships
	4.45 - 5.15 The Future of Online Marketing – Four Alternate Views Jonathan Forster, European Development Director, Commission Junction Advertising Agency Advertising Agency Publisher Location: Ballroom What was it like in the beginning and how has the landscape changed? What is the current market situation like and what impact has technology had? What are the current trends, issues and nature of the consumer? What can we learn from developments in the US?
	5.15 - 5.30 Conference Question & Answer Session Carl White, Chief Operating Officer, Value Click Europe Location: Ballroom
	5.30 - 8.00 Drinks Reception with Appetisers Location: Ballroom Foyer

*Agenda is subject to change.

Meals
Breakfast and lunch will be provided. Snacks and drinks will be provided during the session breaks.

Drinks Reception
This is your opportunity to mingle with other CJU attendees and Commission Junction staff. Dinner, drinks and entertainment will be provided to all attendees.

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